Jack Ma ( Ma Yun ) Twórca Alibaba Group
Jack Ma (Ma Yun 马云) urodzony 15 września 1964 roku w Hangzhou, Prowincja Zhejiang w Chinach.
Twórca założonej w 1998 roku Grupy Alibaba.
How I Did It: Jack Ma, Alibaba.com
Twórca założonej w 1998 roku Grupy Alibaba.
How I Did It: Jack Ma, Alibaba.com
Jack Ma to Struggling Entrepreneurs: To Succeed, be Grateful
By Jack Ma Jul 03, 2015
Alibaba Group Executive Chairman Jack Ma was in São Paulo, Brazil this week for the inaugural meeting of the NETmundial Initiative, a group of global Internet stakeholders. During his flight home, the well-known Chinese billionaire said some of the people he met during his recent travels inspired him to jot down some thoughts for entrepreneurs who are facing hard times. Here's a translation of his notes, which Ma originally shared via Laiwang, Alibaba's chat app:
I am often asked the same question lately: “It is getting harder and harder to do business now, will I still make money if I open a store on Taobao?” A lot of people see others making money on Taobao Marketplace as effortless, while they fail to make a dime, and they want to quit. They wonder if they started their businesses too late.
Actually, it has never been easy to do business! Entrepreneurs have to put in relentless effort to succeed. They spend day and night worrying about this and that. They sacrifice time with their friends and families. Their effort might simply be fruitless. When people say it is easy to do business, they are just bragging. You have to take all kinds of risks at all times. It requires wholehearted devotion both physically and mentally. To be rich overnight only exists in TV dramas. You need to devote time and effort in order to establish a successful business. Spending time and energy doesn’t guarantee success, but you can never succeed otherwise.
Opening a Taobao store is no different. In fact, not many store owners have survived for the entire 13 years of Taobao’s existence. It was very difficult to open a store in the early days. Online shoppers were rare, delivery was inefficient and payment was challenging. Those from the brick-and-mortar stores thought those who tried the online platform were absurd. It is strange that people who wanted to be rich overnight all gave up or closed their stores. But those who took an interest in running stores and communicating with customers succeeded. Many of them, who started from one employee, are now managing hundreds of employees.
The first element of this kind of success is to have wholehearted devotion. You must be passionate about what you are doing. Because when you have a heart for your own products and services, and you receive positive feedback from your customers, you will be grateful, and you will communicate with them with passion and patience. I believe people who often feel gratitude towards others are better prepared to succeed. It doesn’t matter if you fail at first, what really matters is the people who are interested in your products and services.
The second element for success is to put your brain to work. Once you have decided what to do, you need to consider carefully how to do it. It is vital for small enterprises to find their own unique qualities—to be different and to have fun while developing your business, in order to create connections with your customers. Doing business is not simply about buying and selling, it is about creating and exploring the same set of values shared with your customers. Finding a customer who likes your products is as valuable as finding a soul mate. Aren’t you grateful and excited to have found a soul mate?
The third element is to devote time, energy and physical strength to your business. Most exemplary entrepreneurs find ways to improve their products and services wherever and whenever they are. They grab every opportunity and every minute to listen to their customers and their employees. They learn from their mistakes. They find hope when they are desperate and they find opportunities in their worries. Over the years, many said Taobao was simply lucky and it is true that there were elements of luck in its success. However, we are where we are today because we woke up early, we got off late and we did not sleep like a log, and we had much shorter holidays. We struggled day and night and picked ourselves up from disappointments and frustration.
So is business easy on Taobao today? The answer is a definite “no.” But you would not find a better place than Taobao. Hundreds of millions of online shoppers visit Taobao every year. If you find the right customer, you must ask yourself whether you have worked your body and your brain hard enough. In the past you were doing businesses for twenty-plus people and now you are facing the country’s consumers and the global market. So the question is, are your products and services unique enough? Can you identify your soul mates among the hundreds of millions of consumers? How do you create customer loyalty among your soul mates?
When Taobao Marketplace was first established, we hoped that it would bring happiness to all. Selling goods is happiness. When you have problems selling your products, finding the right customers will bring happiness upon you.
From day one, Taobao Marketplace was not designed to run like a shopping mall or a supermarket. Instead, we are creating a lifestyle shared among young people via the shopping experience. It is this very reason that people go to Starbucks for the experience and not the coffee. It is a lifestyle. Expensive clothes aren’t made for keeping people warm, it is a way of life.
Taobao Marketplace is bringing innovation, originality and creativity to life. You can find almost everything on Taobao. From what I have seen, many successful Taobao merchants are the quirky ones who treat their businesses as their hobbies. They see their businesses as an enjoyable way of communication. If no one is buying, it means you are doing it wrong. It is simply ridiculous if you think you can find soul mates by dumping cash on marketing. You need to spend, but using your creativity to upgrade your services is key.
The era of e-commerce has just begun. In the next three decades, it will take off. In the future you might not be selling real goods, but you will be using your creativity and originality, your hopes and dreams, to find not your customers but your soul mates. What you need to learn is not how to do business, but how to find the new way of life. You are not managing a business, you are becoming your better self.
The world is vast and e-commerce still has another 30 years. Let’s try it out. What if you manage to find your soul mates? It is OK if we aren’t loaded with cash. We just need to find friends who recognize us.
- See more at: http://www.alizila.com
Why China Shops Online for Groceries
By Susan Wang Jun 17, 2015
Fast-changing shopping habits among Chinese consumers are hurting foreign supermarket and hypermarket chains, with competition from online grocers a growing threat, according to retail analysts.
Online grocery sales in China rose nearly 50 percent in 2014, while hypermarket and supermarket sales rose only 6.7 percent, mostly due to new store openings, according to a recent report from OC&C Strategy Consultants. After initial success in China during the last decade, almost all major retail players, including Sun Art Group, CRV, Carrefour, Walmart, and Wumart, now are struggling with slow or even negative growth, according to the report.
OC&C researchers said big-box retailers are struggling to adapt by revamping store formats and selling more groceries online to keep pace with Chinese consumers, who in major cities are taking to online grocery shopping at rates not seen in more developed economies.
The increasing popularity of online grocery shopping is to an extent a global phenomenon. According to a recent 60-country consumer survey by Nielsen, one quarter of respondents said they ordered grocery products online, and 55 percent said they would be willing to do so in the future.
But the trend is particularly pronounced in China, where consumer behaviors and tastes change more rapidly than in many established markets, analysts said. According to a report from management consultancy Mckinsey, 40% of Chinese consumers buy food online, in contrast to just 10% of their counterparts in the U.S., where the weekly ritual of driving to the suburban supermarket or hypermarket has been ingrained in consumers for decades. Another recent report on the global grocery business by Fung Business Intelligence Centre showed less than 1 percent of grocery sales in the U.S. occurred online last year.
In contrast, analysts said, online grocery shopping is taking off in China in part because members of China’s rising middle-class—many still without cars and living in densely populated cities—are more accustomed to rapid social change and more willing to try new shopping behaviors such as buying groceries online for home delivery.
“For generations it’s been a driving culture in the U.S., and that’s the problem” for online grocery sales, said Matthew Crabbe, Asia-Pacific director at marketing research group Mintel. In China, however, “people are used to constant, rapid change, and you’ve got a very dense population so it is easier to sell things to people online and deliver to them,” Crabbe said. “It’s easier to get to people.” China’s speedy adoption of mobile shopping is also making it convenient for Chinese consumers to order groceries online, Crabbe added.
“I think one of the real bottlenecks has been logistics, but companies have started to find their way around that,” he said. While Carrefour and Tesco are operating online businesses “with varying degrees of success,” Crabbe said, the speed of the market’s development “has caught traditional retailers off guard.”
China’s nascent online grocery market has no clear leaders yet, Crabbe said. One of the companies that is making strides in online grocery sales is Tmall.com, the big B2C marketplace owned by Alibaba Group. Huang Aizhu, a Tmall senior director who leads its fast-moving consumer goods category, says improvements in e-payment systems, better logistics, wider product selections and the availability of information on the Web are all factors that are contributing to a better online grocery shopping experience.
In major Chinese cities, shoppers can place orders via mobile phone or PC on Tmall’s virtual supermarket and receive packaged goods in one or two days, Huang said. Cainiao, Alibaba Group’s logistics affiliate, is reducing delivery times further by opening grocery distribution centers in major population areas.
TO READ MORE ABOUT CAINIAO, CLICK HERE.
The company recently opened its sixth distribution center in Chengdu, following centers in Tianjin, Shanghai, Suzhou, Guangzhou and Jinhua. Cainiao said its network can now provide grocery delivery to Tmall shoppers in more than 250 cities across 25 provinces. The company plans to offer next-day delivery of dry goods in 50 cities by the end of 2015, covering a population of more than 100 million.
Online marketplaces such as Tmall are also tackling the challenge of delivering fresh foods and produce through so-called “cold-chain” delivery networks. This month, three fresh food distribution centers are opening in Beijing, Shanghai and Guangzhou to support fresh good sales on Tmall.com and Taobao Marketplace, said Cainiao official Maggie Chen, who leads the fresh food delivery team. This will enable fresh food to be delivered by refrigerated trucks and special refrigerated boxes to buyers in 18 cities the next day after purchase to ensure freshness. Cainiao said it aims to expand the service to 66 cities by the end of the year.
FOR NEWS ABOUT CAINIAO'S FRESH FOOD DISTRIBUTION CENTERS, CLICK HERE.
Huang of Tmall.com said offline stores still have advantages, for example, when selling leafy vegetables. “But online shops are able to offer more options and better prices,” she said.
As Chinese grocery shoppers shift to the Web, major retailers are joining online marketplaces to reach a wider customer base. Tmall Global, which offers a direct-to-consumer sales channel, has partnered with nine multinational supermarkets and hypermarkets to allow them to sell online to Chinese consumers at prices that are the same as in other markets, with free overseas shipping. Tmall Global’s partners are Costco (U.S.), emart (South Korea), Lottemart (South Korea), RT-Mart (Taiwan), Countdown (New Zealand), King Power (Thailand), FoodWorks (Australia), Inferno (Germany), and Fresta (Japan).
“The thing is, people’s shopping patterns have changed, so traditional retailers should change, too,” said Huang.
- See more at: http://www.alizila.com